Technological disruptions have upended traditional media and marketing consumption and dissemination formats. If prospective entrants in the mass communication field have to be updated about the medium, they need to be in constant touch with real-world working environments even before they step into the arena. The purpose of our 2 Year Program in Media Studies is to familiarize students with the constantly evolving media. The curriculum will cover various aspects of working in a marketing and advertising agency reporting for the print as well as digital and broadcast news media. Focusing on providing industry-standard skills, our faculty consists of professionals with the best domain knowledge.
Students will be exposed to industry best practices and have opportunities to gain real-life experience through a Capstone Project after completion of their first year. The project is designed to apply the student’s consolidated learning in a practical setting by making him an integral part of a media-based company. On completion of the Capstone project, the student is expected to propose a unique, definite and relevant business solution to resolve the problem for the company.
Solving a real-world problem for the project partner will not only improve his professional knowledge and skills but also demonstrate the student’s work ethic, dedication and potential to prospective employers. The 2 Year Program in Media Studies begins in July 2023.
We recommend students to enroll for the Master of Arts in Journalism & Mass Communication (MAJMC) by IGNOU. The same will be facilitated and supported by the team at Lexicon Institute of Media & Animation. IGNOU Degrees are recognized by all member universities of the Association of Indian Universities (AIU) and are at par with Degrees/Diplomas/Certificates of all Indian Universities/Institutions, as per UGC. The Indira Gandhi National Open University (IGNOU), established by an Act of Parliament in 1985, has continuously striven to build an inclusive knowledge society through inclusive education. It has tried to increase the Gross Enrollment Ratio (GER) by offering high-quality teaching through the Open and Distance Learning (ODL) mode.
Any graduate from a recognised university with minimum 50% pass percentage.
Course Code | Course title | Discipline Specific Electives | Additional Certifications |
---|---|---|---|
LMA 101 | Introduction to Journalism & Mass Communication | - | Film Appreciation |
LMA 102 | Reporting Techniques | - | - |
LMA 103 | Writing and Editing for Print Media | - | Creative Writing |
LMA 104 | Broadcast & Online Journalism | - | Documentary Writing Basics |
LMA 105 | Communication Skills | - | - |
LMA 106 | - | Contemporary Issues | - |
LMA 107 | - | Television-Audio- Visual Medium | - |
Course Code | Course title | Discipline Specific Electives | Additional Certifications |
---|---|---|---|
LMA 201 | Media and Society | - | Sign Language |
LMA 202 | Media Ethics and Laws | - | - |
LMA 203 | Integrated Marketing Communication | - | Introduction to multimedia & its application |
LMA 204 | - | Mobile Journalism | - |
LMA 205 | - | Event Management | - |
LMA 206 | Practical - Print & Online | - | - |
LMA 207 | Practical - Audio & Video | - | - |
Course Code | Course title | Discipline Specific Electives | Additional Certifications |
---|---|---|---|
LMA 301 | Print Media | - | Crypto Basics |
LMA 202 | - | Financial & Business Journalism | - |
LMA 303 | Electronic Media | - | Photography |
LMA 304 | Digital Media | - | Web Designing |
LMA 305 | - | Sports Journalism | - |
LMA 306 | Advertising & Public Relations | - | MS Office |
LMA 307 | - | Campaign Planning & Designing | - |
LMA 308 | Brand Management | - | - |
Course Code | Course title | Discipline Specific Electives | Additional Certifications |
---|---|---|---|
LMA 401 | Communication & Media Theories | - | - |
LMA 402 | Communication Research Methods | - | - |
LMA 403 | Entrepreneurial Journalism | - | Personal Branding |
LMA 404 | - | Investigative Journalism | - |
LMA 405 | - | Media Planning & Buying | - |
LMA 406 | Practical (Research Methodology) | - | - |
LMA 407 | Practical – Project Work | - | - |
Introduction to Multimedia and its application
Texts, videos, graphics etc. can be used to present engaging stories. Learn how digital tools can be leveraged for both print and digital media.Creative Writing
Learn to express yourself through fiction, non-fiction or even poetry. The focus is on thinking outside the box and developing an original style of writing.Film Appreciation
Films connect people across cultures and beyond boundaries. Students interested in writing about films and the arts will benefit from the course as they understand the language used by filmmakers.Personal Branding
A strong personal brand can increase your market visibility and help you land a more rewarding job. If you wish to promote yourself as a personal brand, this course is for you.MS Office
This certification focuses on mastering Word, Excel and PowerPoint. Studies show employers allot high ratings to MS Office skill proficiency in potential recruits.Documentary Appreciation
Writing or filming documentaries requires high engagement and deep understanding of the subject. It also broadens perspectives and promotes long-form writingFundamentals of Web Designing
From creating a simple HTML web page to design strategies to build a website, students learn the basics of what makes a web page attractive.Basics of Portfolio Management & Crypto Currency Trader Certificate
Financial news reporting now includes coverage of crypto currency trading news too. The course provides the basics of portfolio management with comprehensive cryptocurrency trading knowledge that will prove advantageous to content writers.Photography
Learning to present your story through pictures requires passion as well as technical knowledge of lighting and shooting styles. Whether you want to take up photojournalism or just hone your hobby, the course will help you put your learnings into practice.Year | Amount |
---|---|
Year 1 |
Rs. 2,54,000/- (Rupees Two Lakh, Fifty-Four Thousand Only) |
Year 2 |
Rs. 2,54,000/- (Rupees Two Lakh, Fifty-Four Thousand Only) |
Total |
Rs. 5,08,000/- (Rupees Five Lakh, Eight Thousand Only) |
*Inclusive of GST as applicable
Name of Account Holder: Lexicon Institute of Media & Advertising a unit of LLPL
Bank Name: Kotak Mahindra Bank Ltd
Bank A/c No: 5149073199
IFSC Code: KKBK0000730
Branch Name: Ramwadi